One of the highlights of any Fashion Designer’s career (at least for me) is when you see everyday people wearing your designs in their own unique way, and giving you a new perspective on the brand, styling and design. Our DOT Dahlings as we call our customers have got attitude and style for days, and celebrating their fearlessness and individuality is a given with us.
Before the advent of social media, Customer Appreciation was (still is) a marketing strategy by companies to appreciate and reward their clients. It reflects a proactive approach to engaging customers, influencing customer loyalty, building brand advocacy, and ultimately increasing sales growth. According to a study by Sonja Lyubomirsky at the University of California, “Gratitude accounts for 40% of a person’s happiness.”
Customer Appreciation Week started as “National Service Week” in the United States of America in 1984, when customer oriented organizations around the world recognized the importance of customer service excellence to their companies. It is now celebrated globally during the first full week of October. Developing a customer appreciation strategy into the daily interactions is vital for the success of any business. And we do not take this lightly.